Mavrck helps marketers execute end-to-end influencer marketing campaigns. Mavrck has raised a total of US$141.4 million over 11 rounds. This is a big funding leap compared to the martech firm’s previous round of US$5.8 million in 2018. Mavrckīoston-based influencer marketing platform Mavrck closed a US$120 million investment round led by Summit Partners. Founded in 2013, Carats & Cake helps venues and property groups with a wide array of solutions, including marketing and client discovery. The NY-based wedding marketplace Carats & Cake announced US$19.3 million in seed funding led by Acrew Capital and Founders Fund. The platform helps marketers and sales teams prepare easy-to-digest sales and marketing analytics, so they can focus on their jobs rather than compiling and customizing reports. This brings the martech app’s funding size to US$6 million.
METABASE SERIES INSIGHT PARTNERS SERIES
San Francisco-based revenue marketing platform Mperativ closed a US$5 million series A round led by GFT Ventures along with Heroic Ventures and Westwave Capital.
The martech firm has raised a total of US$6 million from two rounds. The firm says that it now has over 8,000 beta users, including AsiaNet News, MSI gaming, SK Interactive, and The New South Wales Government. NY-based video communications platform Adventr raised a US$5 million seed round led by Paladin Capital, with participation from Reinventure Capital, Invisible Ventures, and musician John Legend.Īdventr provides a drag-and-drop editor where creators can add interactive elements to their videos to increase user engagement. The company provides a platform for sellers and sales teams to execute personalized campaigns and automate them depending on their customer’s purchase behavior. Prior to this round, Salesloft had raised a total of US$245.7 million in funding. The round puts Salesloft at a US$2.3 billion valuation. Martech startup funding news - December 2021 SalesloftĪtlanta-based sales engagement platform Salesloft announced an investment of an undisclosed amount from Vista Equity Partners. If you’d like us to feature your martech funding or deal news, please send a press release to Martech startup funding news in 2021
METABASE SERIES INSIGHT PARTNERS UPDATE
The list features deals that took place between January and December of 2021.įeel free to bookmark this post, as we will continuously update it with new deals and info regularly. We’ve scoured the web to bring you a compilation of back-dated investment news in this particular space.
Marketers and investors who want to keep an eye out for new product ideas and trends should make a habit of staying up-to-date on the latest martech investments and acquisitions. The global marketing technology (martech) sector has reached US$121.5 billion in value and continues to grow.
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